Tanishq: A piece of art

Jewelry is something every woman aspires to have as much as she can. Tata group of companies has arrived with a line of jewelry stores to tap this business opportunity. They arrived with a exclusive line of stores called as Tanishq. It was established in the year 1995 is the fastest growing jewelry brand in India. It falls into the business group of Titan Industries Ltd. which is promoted by Tata group a business conglomerate. The largest and most desirable jewelry brand has celebrated a decade of strong presence in the Indian market. Recently in the year 2005 it has come up with a new business venture of jewelry line called GoldPlus exclusively for rural and semi-urban population. This too comes in 22-carat gold designs.

What is so special about Tanishq that sets it apart? It is the designs which are a blend of traditional and contemporary outlook that is contributing to its sales and helping it firmly hold the leading position in the gold business. Reliability is another factor that is drawing customers to purchasing their collection. Regarding the purity of gold in Tanishq there is no match in the market. It has left its competitors long behind in the race.

The beauty of the jewelry in Tanishq lies in the hands of the well trained goldsmiths in the factory. It employs state of the art technology equipment for designing and creating each piece of jewelry. The factory is located in Hosur, Tamil Nadu on a vast are of 135,000 sq.ft. Each piece is given intricately designed and crafted to perfection by the goldsmiths. The collection is unmatched by none in the business.

It has strong presence in the Indian gold market with 104 stores across 71 cities. GoldPlus which is a new start up has already established itself in 21 towns already. It offers gold jewelry studded with diamonds and other precious stones. Exquisite platinum jewelry is a new addition in their collection. The product range is admirable. There are designs for everyone and anyone from working women to socialites.

Tanishq broke the barriers of individual trust by introducing to latest technology to measure the purity of the yellow metal. The introduction Karatmeter to check the purity of gold was a landmark innovation by Tata group of companies. In fact it is guaranteeing purity through this invention.

In the recent years it has spread its wings further to US and has set up stores in Chicago and New Jersey. Not just NRI's it is trying to attract the Americans by offering customized designs to their taste. This would definitely by a memorable shopping experience for not just Indians abroad but also for the Americans as well for its distinctive collection.

Summary

The sheer joy of shopping in Tanishq can force you to visit again and again, making you one of their long lists of loyal customers. The designs, purity of the metal, reliability and ethical practices are the key factors in attracting customers. After all investing in gold is never considered a bad choice.